The Halloween industry is booming, and you can see temporary Halloween stores mushrooming everywhere around you. It is not just for kids, adults and children celebrate in colorful costumes. And it is not just for kids – it is also about money. In 2009 alone, 1,177 manufacturers produced chocolate candies, and 1.1 billion pumpkins were sold, as the infographic shows. Kiosk operators and chains such as Macy’s and Sears have opened Halloween pop-ups in different cities around the U.S. There are even theatrical pop-ups with costumed employees to entertain customers. Pubs, restaurants, and nightclubs also offer Halloween events.
Halloween is big business, and many companies are cashing in. But why people rent silly-looking costumes and buy billions of pounds of pumpkins? Because they can. No, seriously, the holidays are about sharing good times with your family and friends and skipping stressful obligations. People wear costumes and forget about their work routine, the global recession, the bad state of the economy, and other problems.
The word holiday comes from Old English and means Holy Day. What is holy to your family, friends, and neighbors? It is not work or the next presidential elections. Work is important and so is the state of the economy. But the holidays are about sharing a special meal, relaxing, and enjoying positive experiences. If you want to put on a vampire costume, spray bottle blood on your clothes, or dress up as the Black Cat, this is perfectly acceptable on Halloween. The most important thing is to take a break from reality.
The holidays are also about buying a little something for everyone. And kiosk operators know it.
Infographic courtesy of Lens
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