Back to school shopping is a common ritual for most students. In our August 2014 study, we surveyed students about their attitudes, expectations, worries and shopping plans this back-to-school season. We learned that while wanting to spend less this back-to-school season, many post-secondary students anticipate spending more. More than half of students surveyed agree that big ticket items such as laptops or tablets are worth the splurge and have electronics at the top of their wish list this back-to-school season. While much of their window shopping is done online, actual purchases are predominantly made on-site, with half of students going to big box stores (like Walmart) to do their shopping.
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