Effective web design takes into account eye movement for enhanced user experience and interaction. Newspapers, magazines, billboards, and websites combine different elements that draw the human eye. But visual attention patterns are different for women and men. When watching a baseball game, women focus on the face while men – on the face and torso. Eye tracking is useful when it comes to advertising. But there is more. Eye tracking technologies have been developed to help users with disabilities. New technologies use cells, buttons, and control keys to help users generate speech and communicate more effectively. By predicting the user’s gaze, these technologies help people with various disabilities, including muscular dystrophy, multiple sclerosis, and brain damage.
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