Generation Z is the next generation of buyers. They are digital savvy, born in a world that already had the World Wide Web. Gen Zs were born with high tech gadgets, laptops and MP3s, gaming devices, and cell phones. They are today’s consumers and the consumers of tomorrow. Zs are connected, tech savvy, informed, and dependent on Internet and technology. More and more businesses incorporate tech-based marketing strategies to reach wider audiences. They communicate with generation Zs via social media platforms, and this already has a significant impact on advertising and marketing. The channels and forums for play have changed, and businesses unlearn some strategies to make room for others.
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