Small business owners have it tough. The failure rates for small business in the first couple years is so high, that many are discouraged before they even start. For those that do make it past the initial years, they are constantly faced with new challenges as their business grows.
One of the more neglected areas of the small business journey is a properly planned and executed marketing budget. Marketing plans are great, and general business budgets are great, but the two should be beautifully fused to tie in the marketing plan with business goals and the business budget. Instead of dedicating whatever is left over to their marketing spend, business owners to take a day to review their plan for the year ahead to maximize their marketing ROI and personal happiness.
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