Urgency, scarcity, replacement, and basic needs are some of the reasons why people buy products and services. According to experts, trust, teaching, and emotions sell. One technique is to build a level of trust to improve conversion rates. Salespeople also rely on emotional sales – emotions such as shame, pride, envy, altruism, and fear make people buy products. You buy things to “help others” – homeless children, children at risk, or the poor in Africa. Or you buy a product to “look smart” – a book, software, opera tickets… Many businesses use emotional marketing to boost their sales volume. And it works! We need things to feed our emotions. But things often substitute real life experiences.
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