Remotely hosted ad serving, hyper-segmentation, and micro targeting have gained in popularity as advertisers pay close attention to the ways consumers consume media. Native advertising is also on the rise. Mobile phones, laptops, wearables, tablets, and iPhones have changed the ways in which we communicate, and brands explore new ways of reaching new audiences. Mobile native ads are an example in question. They are soon to become an industry standard. This format blends well with the company’s website or mobile app. From customized ads to promoted tweets and in-stream ads, the world of advertising is changing.
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