Four of the most useful trends that marketers need to focus on are Mobile Marketing, Social Media such as Facebook and Twitter, Content Marketing and Author Ranking.
We can observe from the infographic that in 2013, 42.8% of marketers are thinking about increasing their marketing expenditures in the mobile category. This means that a lot of these companies are going to invest in placing their ads on smartphone applications like games that are commonly downloaded in the app store.
Another area where companies can expand their marketing strategy is by the use of social media sites such as Facebook and Twitter. It also shows that by 2013, the percentage of companies who are going to use social media sites to advertise will jump from 74% in 2012 to 87% in 2013.
The third and fourth trends that marketers are going to utilize more in 2013 are Content Marketing and Author Rank. Content Marketing strategies will be done by the use of newsletters, infographics, white papers and case studies. Author ranking on the other hand, is done using great content articles about a product then sharing with others using Google Plus and other mediums.
Infographic courtesy of Dot Com InfoWay
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